UX Designer & Artist
Welcome! Feel free to explore my page and view some of my work.
Portfolio
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About me
Case study · UXDG 101
F&F: Reimagined was a team project created in my UXDG 101 class. It was a learning process and my first real experience with user experience design.
Overview
An outdated website can make a great cafe hard to find and harder to love. Flora & Fauna: Reimagined breathes new life into a beloved local Savannah cafe in a visually appealing, user-friendly way. Shaped by grounded user research and thoughtful design, the redesign makes the cafe experience effortless for its customers.
When visiting the Flora & Fauna website, customers could easily get confused while trying to navigate it. The site lacked information, its text was hard to read, and its navigation buttons were misleading. That experience could deter new patrons from visiting, costing the cafe business in the long run.
We streamlined the site around what customers want to know: reservations, menus, the Flora & Fauna story, and online ordering, each named clearly. Anyone left with questions can reach the cafe through an organized footer. The result makes regulars feel appreciated and opens the doors to new faces.
Discover
We conducted a “fly on the wall” observational study at Flora & Fauna to learn about the customer base, the overall aesthetic, and the company’s values.
We sat at a good vantage point to observe the atmosphere of the cafe, as well as customer and employee interactions, on different days.
We chose three guiding questions so we could stay focused on our goal throughout the discover and develop phases.
From our primary and secondary research, we pulled out the core findings that would guide the next phases of the project.
We sorted out which parts of the original site were working, and which could be a source of frustration for users.
Develop
Low-fidelity wireframes
Deliver
Look through the final decisions we made to see how we curated our redesign and built Flora & Fauna: Reimagined.
We tested the cafe’s iconic palette against WCAG standards and tweaked hues for readability, then added clear hover feedback so buttons and photos show they can be selected.
Using our research, mainly a card sorting exercise, we reorganized the navigation and renamed pages to reflect what they hold.
Clearer categories and fewer, more condensed pages reduce cognitive load, with some pages combined into one.
Engaging media and personal stories about the Flora & Fauna family bring the homely feel of the cafe online.
Results
Flora & Fauna: Reimagined has a clear impact. With its increased accessibility, clarity, and detail, the site gives every visitor a consistent, sincere experience that reflects the cafe itself. It aims to meet the needs of current and future customers and set a higher standard for competitors.
The clickable Figma prototype will be linked here soon.
This piece was an experiment with Figma Make when it first came out. I made a prototype for a revised PassioGo app, the shuttle tracker SCAD students use, using insights and pain points from the current app to improve it.
The problem
Bus arrival times on the routes weren’t reliable.
It was difficult to see which routes serve a specific stop.
It was difficult to work out which routes to take to get where you want to go.
Reflection
This project took a product from idea to finished renders. I designed and modeled a pair of cat-shaped desk organizers in Rhino 8, then used KeyShot to explore different rendering techniques, from clean studio shots to staged scenes that show the organizers in use on a desk.
A playful take on an everyday fixture that combines form with function. This bathroom faucet is shaped like a cat leaning over the edge of the sink, with water pouring from its mouth, and its arched tail rises behind it. I modeled it in Rhino 8 and rendered it in KeyShot, using a polished chrome finish so every curve catches the light.
A theoretical tradeshow booth designed for Pepsi to launch its new look. The design focuses on the circular elements of the Pepsi brand, its blue and black color palette, and a metallic, modern style, from the arched entrance and suspended light ring to the cylindrical glass lounge.
Contact
Have a project, a role, or a question? I'd love to hear from you.
